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Global Gaming Audiences

A boy and a girl are using headphones and are smiling. The girl is playing on the smartphone, the boy is using a keyboard. There is the Earth symbol in the background. The planet is connected with gamepad and computer mouse.

Start reaching gamers globally.
Choose from over 600 gaming segments worldwide.

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We are a data provider
focused on highly engaged
Gaming Audiences

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Gaming industry is growing fast and players are an attractive group for advertisers across the world. As OAN we provide gaming audiences to enable brands and marketers to reach gamers with personalized and engaging messages. We also deliver regular audience segments, ready to use in programmatic campaigns.

  • Gamepad with human symbol

    Gaming Audiences

    Easily reach millions of players worldwide with our gaming segments divided into categories such as: Demography, Game Genre, Devices, User Types and many more!

    Find Audience
  • Megaphone and the Earth symbols

    Audience Data

    Use Audience Data to reach your target audience effectively in your programmatic campaigns. Check our privacy-safe segments created in compliance with IAB standards.

    Check now
  • 600+ Gaming segments
  • 2.4B Users globally
  • 12+ Years on the digital ad market

Spending power of gamers
is even two times higher
than non-gamers

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Half of the US population are digital gamers, video-game market will exceed $189 billion in 2024, and gamers are a valuable group for advertisers of various industries globally.

Spending power of gamers can be even 2 times higher than non-gamers, according to Magid research. Reach gamers from your target market with our data and increase your sales.

$189 B

value of the global games market in 2024

Source: Newzoo

Select players from our
unique gaming taxonomy

Two men with headphones are focused on playing video games

To help marketers reach players effectively, we created gaming taxonomy that includes over 600 gaming segments.

Our mobile & desktop data is divided into the most demanded categories, including demography, devices, hardware, user types and more.

We care about users' privacy.
We comply with GDPR & CCPA

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    We care about users' digital privacy and safety. Our gaming data is processed in compliance with GDPR & CCPA.

  • Paper with binary numbers and spinning reel

    We are a partner of TCF 2.2 which helps digital companies ensure they comply with the GDPR and ePrivacy Directive.

Human hand holding a gamepad during videogame session

Choose gaming audiences and reach
players from your target markets

Contact us and let's talk about reaching your
target gaming audiences or creating custom
segments for your campaigns.

Let's connect