We are a data provider
focused on highly engaged
Gaming Audiences
Gaming industry is growing fast and players are an attractive group for advertisers across the world. As OAN we provide gaming audiences to enable brands and marketers to reach gamers with personalized and engaging messages. We also deliver regular audience segments, ready to use in programmatic campaigns.
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Gaming Audiences
Easily reach millions of players worldwide with our gaming segments divided into categories such as: Demography, Game Genre, Devices, User Types and many more!
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Audience Data
Use Audience Data to reach your target audience effectively in your programmatic campaigns. Check our privacy-safe segments created in compliance with IAB standards.
- 600+ Gaming segments
- 2.4B Users globally
- 12+ Years on the digital ad market
Spending power of gamers
is even two times higher
than non-gamers
is even two times higher
than non-gamers
Half of the US population are digital gamers, video-game market will exceed $189 billion in 2024, and gamers are a valuable group for advertisers of various industries globally.
Spending power of gamers can be even 2 times higher than non-gamers, according to Magid research. Reach gamers from your target market with our data and increase your sales.
value of the global games market in 2024
Source: Newzoo
Select players from our
unique gaming taxonomy
unique gaming taxonomy
To help marketers reach players effectively, we created gaming taxonomy that includes over 600 gaming segments.
Our mobile & desktop data is divided into the most demanded categories, including demography, devices, hardware, user types and more.
We care about users' privacy.
We comply with GDPR & CCPA
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We care about users' digital privacy and safety. Our gaming data is processed in compliance with GDPR & CCPA.
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We are a partner of TCF 2.2 which helps digital companies ensure they comply with the GDPR and ePrivacy Directive.
