Gaming Ad News – December 10 – December 20, 2024
Here is a short summary of what happened in the gaming advertising industry from December 10 to December 20, 2024.
Gaming is gaining attention from marketers as a highly attractive advertising channel. With 87% of Gen Z playing video games, and players spending more time in games than on any social media platform, it’s an opportunity brands can’t ignore.
When it comes to young gamers, gaming is more than just playing. They use game settings to socialize, shop, and watch videos. For many, gaming has become an important part of their lifestyle, making it a prime opportunity for marketers to connect with their target audiences.
Curious which games captured players’ attention globally? Check out the list of award-winning games from The Game Awards 2024 and reach gamers interested in these top titles by leveraging our gaming segments.
Want more insights? Dive in to explore the latest trends and stats!
5 reasons why gaming should matter to your brand
Gaming is becoming an important channel for brands to connect with their audiences. The Drum gathered 5 key points why marketers should consider gamingin their marketing plans. Here are some selected stats and facts:
– 87% of Gen Z play video games,
– Gen Z and Gen Alpha spend an average of 150 minutes on Roblox daily, compared to 107 minutes on TikTok – gaming platforms are becoming hubs for engagement,
– 76% of gamers follow fashion brands and influencers, with 66% investing in luxury branded products.
If you’re looking for highly engaged audiences, gaming should be part of your marketing plan.
Games: the new playground for socializing
Young gamers do more than play games in the game setting: they socialize, shop, and watch video. What’s interesting from advertisers’ perspective, gamers who do more than play games also spend more.
Gaming is an important part of today’s players’ lifestyle, and younger gamers will still be players in the future, which will make target groups of gamers even bigger. By integrating gaming into your marketing strategy now, you can effectively connect with these audiences and tap into this ever-expanding channel.
PubMatic is expanding into gaming
PubMatic sees opportunities in gaming. The company partnered with ReneVerse, an in-game product placement specialist to provide effective, ad solutions aimed at gamers. The integration will allow advertisers on PubMatic’s platform to deploy their campaigns within game environments.
Finding gamers and reaching them is becoming increasingly important for advertisers. If you want to reach players, choose the right gaming audiences.
At OAN – Global Gaming Audiences, we offer over 600 gaming segments to help you tailor your campaigns and connect with gamers where it matters most.
What’s more? Reach Players of the Award-Winning Games
The Game Awards had its tenth anniversary this year, and a lot of great titles were awarded. You can find the full list of awarded games here.
Want to connect with players of these celebrated titles? At OAN – Global Gaming Audiences, we offer global gaming segments, including favorites like Fallout, Baldur’s Gate 3, and Final Fantasy. These segments are ready to power your online campaigns and help you reach passionate gamers worldwide!
Thanks for reading!
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