Gaming Ad News – February 11, 2025 – February 24, 2025
Gaming is a highly popular form of entertainment. When we take a closer look at gamers, we see that PC gaming is growing rapidly. Just consider the numbers — Epic saw a 25 million user increase YoY on its PC store. And with more users comes higher spending, which also grew by 15% YoY. It seems like a great time for marketers to focus more on PC gamers.
This year could be even better for marketers globally. They’re optimistic—almost 9 in 10 surveyed marketers said that they or their clients plan to increase ad spend in 2025. Gaming is an attractive channel for investing marketing budgets effectively.
But how to reach gamers across various devices? Check out the short video of Rafal Szychowski, CEO of the OAN – Global Gaming Audiences, and find out how fast you can run a campaign targeted at selected gamers.
Want more insights? Scroll down and check out the news selected by our team!
PC gaming is on the rise
Popularity of PC games is growing dynamically. Epic highlighted its achievement of reaching 295 million users on its PC store representing an increase of 25 million users year-on-year. What’s more, consumers are spending more money on the platform – last year, gamers spent over $1 billion, an increase of 15% YoY.
Advertisers can reach gamers on desktop devices, outside the games’ environment. It’s easy with the right data that helps marketers to find their target audiences among players.
Marketers to Increase Budgets
Advertisers are optimistic about 2025. According to the ExchangeWire’s report, nearly 90% of them reported that they, or their clients, were planning to increase their ad spend through this year.
With gaming as a leading form of entertainment, especially among younger audiences, it presents a great opportunity for advertisers to increase their budgets.
Inaugural Olympic Esports Games will now take place in 2027
There’s no doubt that gaming is popular, but its reach may be even greater than many imagine. In 2027, the first Olympic Esports Games will take place, marking a major milestone for the industry.
It means that this event will be popular not only among players, but it has a huge potential to attract the attention of millions of viewers across the world, even if they don’t play regularly.
For advertisers, this could be the perfect time to incorporate or increase spending on gaming in their marketing mix.
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