Gaming Ad News – December 21, 2024 – January 10, 2025
Here is a short summary of what happened in the gaming advertising industry from December 21, 2024 to January 10, 2025.
How was 2024 in gaming? The gaming industry delivered some remarkable stats in 2024. Gamesindustry shows numbers – global game market revenue exceeded $184 billion, most games are purchased digitally, Roblox, Fortnite, and Minecraft are the top 3 games on TikTok. What’s more? Scroll down to discover how easily marketers can connect with gamers and why global data platforms are the ideal channel to do so.
About the player’s profile – check the video with the Activision Blizzard exec, who speaks about gamers’ demographics and explains why gaming has become a mainstream entertainment medium.
If the executive from Blizzard won’t convince you, just read the Sony news. The company announced two film adaptations of major game titles. Gaming a niche? Not anymore.
Want more insights? Dive in to explore the latest trends and stats!
95% of global game market revenues comes from digital
Physical games now account for less than 5% of global game market revenues, with gamers spending over $175 billion on digital games last year—a 0.7% year-over-year increase.
This trend highlights a clear opportunity: gamers are seeking games in digital environments, making it easier for marketers to connect with them using the right data.
Looking for a specific gaming audience? Explore options on global data platforms like The Trade Desk to find your perfect match.
Activision Blizzard exec on what can we expect in gaming advertising in 2025
A more holistic gaming strategy, deeper insights into today’s players, and the diversity of platforms used for gaming — these are some of the key trends to watch this year, according to Claire Nance, Head of Global Gaming Business Success Strategy at Activision Blizzard.
Nance also highlights the evolving demographics of players, emphasizing that a huge group of gamers are moms (“two thirds of moms are gamers”). So, we should erase the stereotype of players as just teenagers. Advertisers can now reach almost every audience among players.
Games are hitting the big screen
Horizon Zero Dawn and Helldivers 2 are making the leap to film. The Horizon adaptation will be a collaboration between PlayStation Productions and Columbia Pictures, while Helldivers 2 will be brought to life by Sony Pictures.
Sony recognizes the massive potential of adapting games into films, tapping into the expansive and engaged gaming audience. It’s yet another sign that gaming has solidified its place as mainstream entertainment.
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