At OAN, we believe that data should do more than just fill dashboards, it should open doors. That’s why we’re proud to announce our new partnership with LiveRamp, one of the world’s most trusted data collaboration platforms.

This is a milestone we’ve been working toward for months, and it marks an important step not only for us as a company but also for advertisers who are ready to make gaming a bigger part of their strategy.

Why This Partnership Matters

For marketers, reaching the right audience at the right moment has always been the holy grail. With the explosion of digital media, fragmented channels, and changing consumer habits, that’s become more challenging than ever.

Through this partnership, OAN’s gaming and mobile audiences are now available directly on LiveRamp. What does this mean in practice?

• Access to over 600 gaming segments

• Millions of player profiles across the globe

• Hundreds of non-gaming segments for broader targeting

In short: you now have the ability to connect with gamers and non-gamers alike through a platform that’s already at the center of the advertising ecosystem.

Gamers Are More Than Players

As a company built by people who genuinely love games, we know first-hand how influential gamers are. They’re not just spending time in front of screens — they’re shaping culture, driving new trends, and making purchase decisions with confidence.

Recent studies show that gamers are:

• Highly engaged across platforms — from mobile to console to PC

• Twice as likely to have higher spending power compared to non-gamers

• A diverse group that includes various generations, parents, women, and retirees

This is why gaming advertising has become one of the most effective ways to reach audiences today. And with OAN x LiveRamp, tapping into these audiences has never been easier.

Gaming audiences – Smarter Targeting, Better Results

By making OAN’s data available on LiveRamp, marketers can now:

• Reach target audiences with precision — activate gaming segments across campaigns on trusted DSPs like DV360, Quantcast, StackAdapt, Knorex, and more.

• Gain unique insights — understand who your audiences are, what they play, and how they behave across platforms.

• Build lookalike profiles — use OAN’s taxonomy to scale your campaigns and reach new users that match your best customers.

This isn’t just about reaching gamers, it’s about creating campaigns that actually resonate and drive measurable results.

Partnership with Liveramp – A Gateway to the Open Market

One of the biggest strengths of this partnership is that OAN data doesn’t stop at LiveRamp. Thanks to integrations, our segments will also be available across the open programmatic market. That means you can seamlessly use OAN data across leading platforms like DV360, Quantcast, StackAdapt, and more.

This flexibility ensures that no matter what your media buying strategy looks like, you can now include gaming and non-gaming data as a reliable, high-quality ingredient in your campaigns.

The Future Is Gaming — and Data

The global gaming market is expected to exceed $188.8 billion in 2025. That’s larger than movies and music combined. Gaming is not just entertainment anymore, it’s a cultural and economic powerhouse.

For advertisers, this creates both an opportunity and a challenge: how to reach these audiences effectively, without wasting impressions or budget. With OAN and LiveRamp working together, that challenge becomes a lot easier to solve.

We see this partnership as part of a bigger mission: helping brands understand today’s users — who are, more often than not, gamers.

Level Up Your Campaigns

To all marketers, advertisers, and agencies: if you’ve been waiting for the right moment to take gaming audiences seriously, this is it. With OAN x LiveRamp, you now have access to a powerful, privacy-safe, and globally scalable way to reach the people who matter most.

Gamers are today’s users. And now, you can reach them with the same precision and passion they bring to their favorite games.

Curious how OAN data can help your brand? Reach out — let’s talk about audiences, campaigns, and yes, maybe even our favorite games.