Gaming Ad News – November 12 – November 25, 2024
Here is a short summary of what happened in the gaming advertising industry from November 12 to November 25, 2024.
The mobile gaming market is set to hit nearly $100 billion this year, with a steady growth forecast of +6.4% CAGR through 2027. For marketers, this presents a golden opportunity to reach mobile gamers using precise audience data.
Meanwhile, video game sales surged in Europe and the UK during October, with millions of games sold—making it easier than ever to target fans of specific titles.
Even industry giants like Sony are embracing gaming ads, with their first campaign delivering exceptional results. Ready to level up your strategy?
Want more insights? Dive in to explore the latest trends and stats!
Mobile gaming market will hit nearly $100 billion this year
The mobile gaming market is projected to reach an impressive $98.7 billion this year, according to Xsolla, with a steady CAGR of 6.4% (2024-2027). By then, the market is expected to hit $118.9 billion.
As the largest segment of the gaming industry, mobile gaming offers unparalleled opportunities for marketers. By leveraging Mobile IDs and precise audience data, advertisers can effectively target and engage the gaming audiences they’re seeking. Ready to tap into this booming market?
European video game sales grew in October
18.5 million video games were sold across Europe during October. It’s a growth of over 12% YoY. As gaming is one of the most popular form of entertainment, the game market is steadily growing.
Marketers can easily tap into this growing market by targeting specific gaming audiences. Using global data platforms, you can find segments tailored to hot titles, like Indiana Jones and the Great Circle, ensuring your campaigns reach the players you want.
UK Video Game Sales on the Rise
October saw a boost in the UK gaming market, with 2.9 million video games sold—a 3.2% YoY increase. Nearly 75% of sales came from PlayStation platforms, 15% on PC and just under 11% on Xbox.
The gaming industry is thriving, offering marketers a prime opportunity to engage highly active players with strong purchasing power. By leveraging audience data, brands can connect with these valuable groups and tailor campaigns to reach the players that matter most.
Sony Embraces Gaming Ads with Success
Sony Electronics ventured into in-game advertising with its first campaign promoting INZONE earbuds for gamers. Initially skeptical, Sony saw impressive results: a 42% boost in brand image and a 35% increase in brand consideration.
This success underscores the growing potential of gaming as a marketing channel. With gaming audiences more engaged than ever, it’s clear that this space is a key focus for leading brands looking to connect with their target audience.
What’s more? Twitch dominates livestreaming
Twitch – a livestreaming service used mostly for streaming games – grabbed a commanding lead in the video streaming industry, accounting for 82.3% of all livestreaming hours in Q3 2024. Twitch is forecasted to have 36.4 million users by the end of 2024, accounting for 10.6% of the US population.
Gaming isn’t just about playing—it’s also about watching others play, creating a dynamic and diverse audience. Whether they’re players or spectators, these engaged users can be effectively reached with the right audience data.
For marketers, gaming offers a unique opportunity to connect with passionate communities across multiple touchpoints.
See you in the next edition of Gaming Ad News Newsletter!
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