What were the most popular gaming segments among marketers in October? Which audiences from our gaming taxonomy did advertisers want to target in their campaigns? Let’s take a look at the short list of the most popular gaming audiences in October.

 

Gaming Audiences – TOP3 best selling segments in October 2024

In the first month of Q4 2024, marketers mostly targeted gamers by game titles, and devices (mobile). Targeting by titles looks like a simple technique of reaching the right group of players.

Choosing mobile as a preferred device is not surprising too, because mobile is the largest part of the whole revenue stream generated by gaming (in 2023, 49% of total games market revenues came from mobile, according to Newzoo).

Check which two game titles were the most popular in October.

 

 

The list of best selling gaming audiences in October 2024

What about other the most popular gaming audiences in October? This short list shows what kind of categories do we provide as OAN in our gaming taxonomy.

You can target gamers not only by titles or devices, but also by hardware they’re interested in (e.g., gaming chairs, headphones, speakers etc.), behavior (e.g., ordering food), or game genre (e.g., puzzle, horror, FPS etc.).

Take a look at a few examples below and think about what gaming audiences you would like to target. We can create any custom segment tailored to your brief.

In our gaming taxonomy you’ll find over 600 gaming audiences grouped into various categories. Our segments are available through global data platforms, such as The Trade Desk or Microsoft Advertising.

Check full list of our segments – contact us and we’ll send you a file with segments’ names. If you are looking for a specific segment, let’s talk and we’ll create a custom gaming audience for you.