Gaming Ad News – November 26 – December 9, 2024
Here is a short summary of what happened in the gaming advertising industry from November 26 to December 9, 2024.
Gamers spend 7.4 hours gaming and 8.5 hours watching gaming videos weekly, making them a highly engaged audience and a prime target for marketers.
The programmatic ad platform market is surging, valued at $10.87 billion this year and projected to reach $116.96 billion by 2034, creating vast opportunities to target gamers across desktop and mobile.
With the handheld gaming market heating up, driven by innovations from Nintendo, Sony, and Microsoft, marketers have even more avenues to reach this dynamic audience.
Want more insights? Dive in to explore the latest trends and stats!
Gamers spend More Time watching gaming videos THan Actually Playing
It’s known that gamers are a highly engaged group. The latest study shows that they think about gaming even if they’re not playing. Gamers typically spend 7.4 hours a week gaming, and 8.5 watching gaming videos.
And marketers can easily reach this audience online by activating data and selecting gaming segments.
Want to reach gamers through programmatic ads? This market is growing rapidly!
Advertisers can now target desktop and mobile gamers with precision using data. The programmatic ad platform market is currently valued at $10.87 billion and is projected to skyrocket to $116.96 billion by 2034, with an impressive CAGR of 26.8% (2025–2034).
Explore some of the gaming segments we offer and start targeting gamers in your digital campaigns today!
The USA Leads Mobile Gaming Ad Budgets
A substantial 71% of the global mobile gaming apps advertising budget is spent in 10 markets only, with nearly 40% directed towards the USA alone. But there’s a growing opportunity in India, where the cost of user acquisition is much lower. The median advertiser’s average revenue per paying user (ARPPU) in India is $5.44, compared to the global average of $11.
With the right data, advertisers can easily target specific markets and connect with gamers through global data platforms. Don’t miss out on this opportunity to optimize your campaigns!
Handheld gaming market is becoming new battleground
The console war between Sony, Microsoft, and Nintendo is heating up again. This time the focus is on the increasingly popular handheld gaming segment. As Nintendo looks to launch the Switch 2 early 2025, Sony and Microsoft are finding creative ways to stay competitive.
Regardless of the platform, advertisers can precisely target gamers using the right data. Data providers build their own gaming taxonomies to help marketers find the right audiences, for example OAN provides over 600 gaming segments globally, allowing advertisers to reach their audience wherever they play.
Thanks for reading!
Stay updated with the latest news – Subscribe to our Newsletter