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27th January 2025

77% of game devs expect industry growth this year

Topic: Gaming Advertising

Gaming Ad News – January 11 – January 27, 2025

What will 2025 bring for the game industry? Developers are optimistic about the market – 77% of them expect industry growth this year, and there will be a lot of new titles that will attract the attention of players worldwide.

While developers remain hopeful about the future of the gaming industry, which platform will dominate the market? It seems likely to be PC, as 80% of developers report they are currently creating games for this platform. For marketers, this presents an excellent opportunity to connect with gamers on desktops through programmatic campaigns.

A new platform for younger generations for this year? Switch 2 is on the horizon, and its anticipated launch could be a significant opportunity for marketers to engage Millennials and Gen Z players—generations that have a strong affinity for Nintendo’s handheld consoles.

Want more insights? Dive in to explore the latest trends and stats!

 

Report: 77% of devs expect the games industry to grow in 2025

Most game developers were optimistic about industry growth this year. 77% of them expect industry growth in 2025, with 90% of studios planning to release at least one new title.

This year gamers are waiting for big releases (such as GTA VI), so marketers will have numerous opportunities to include gaming channels in their advertising strategies.

 

80% of developers are now making games for PC

PC is now a top platform for game development. 80% of developers who responded to the survey said they’re currently making games for PC. That’s a big jump from the 2024 report, when 66% of respondents said they were developing for PC.

What’s interesting from advertisers’ perspective is that, they can easily reach gamers on desktop devices. With the use of gaming segment in programmatic campaigns, marketers can easily reach fans of selected games through desktop devices.

 

90% of Africa’s games industry revenue is generated by mobile games

Mobile is dominating the games industry in Africa. 90% of its revenue is generated by mobile games. Globally, mobile is the largest part of total game revenues, so it’s not surprising that this is a top platform of revenues. But the scale of domination is impressive.

No matter if you want to target users on mobile devices in Africa or other markets, you can easily do it with the mobile data. You can find your audience among mobile players and reach them in your programmatic campaigns.

 

Nintendo confirms Switch 2 but faces a competitive market

Nintendo finally announced the awaited by fans Switch 2. More detail will be announced later in April, but marketers can now prepare to advertise to current Switch players and Nintendo fans.

Switch is a popular handheld console among younger generations. 32% of Gen Z gamers and 26% of millennial gamers play on a Nintendo Switch. Marketers, by using audience data, can reach fans of various platforms, including PlayStation, Xbox, or Nintendo.

 

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