Gaming Ad News – April 8, 2025 – April 28, 2025
Gaming is bigger than ever — and so is the opportunity for marketers. 86% of the U.S. population plays video games, with most gamers active across multiple platforms like mobile, console, and PC, according to Activision Blizzard Media. As the PC & console market regains momentum in 2025, advertisers are turning to high-quality data to connect with valuable, high-intent gaming audiences.
From rewarded video ads resonating with Gen Z to blockbuster gaming titles driving massive engagement (Minecraft movie passed $550M), the message is clear:
Gaming is not just entertainment — it’s a powerful, data-driven marketing channel.
Scroll down and check out the news selected by our team!]
New Gaming Report From Activision Blizzard
86% of the US population plays video games. What’s more, over 70% of weekly gamers play across two or more platforms – mobile, console, and PC, according to the fresh report from Activision Blizzard Media.
Gaming is a massive form of entertainment, which is why advertisers are increasingly focusing on players. One of the most effective and fastest ways to reach gaming audiences is by using high-quality data from specialized providers.
3rd edition of Newzoo’s annual PC and console report
After a plateau in 2024, growth of PC & Console market will return in 2025, particularly on console, whereas PC remains steady but less dynamic. $85.2B in total software revenue forecasted for 2025 across PC and console. Console leads growth with a +7% CAGR through 2027, compared to +2.6% for PC.
Gaming is a huge market with diverse audiences, offering opportunities for every advertiser to find their ideal target group. What’s more, gamers are a valuable audience with higher purchasing power than non-players—making them well worth targeting.
Why rewarded videos connect with gamers and Gen Z
EMARKETER forecasts that digital gamers in the US will make up almost 60% (57.2%) of the population this year. It’s a segment that connects with reward-based ads in a big way. Some 61.8% of US gamers find reward-based ads most engaging.
There are many ways advertisers can reach gamers, and the search for effective methods highlights the advertising industry’s strong interest in targeting this audience.
How Partnerships Create More Authentic Brand Experiences in Gaming
By focusing on creating genuine, engaging experiences, developers and brands can foster stronger connections with audiences. The combination of cross-media storytelling and the accessibility of portable gaming means reaching different consumer touchpoints in their daily lives, thus creating multiple engagement opportunities.
Advertisers can easily reach their audiences across multiple devices by using the right data—like the gaming audiences provided by OAN.
What’s more? A Minecraft Movie surpasses $550m globally
A Minecraft Movie has grossed over $550 million globally after ten days in theatres. The movie has now surpassed Sonic the Hedgehog 3 in terms of global box office revenue, which has grossed $491 million. The Super Mario Movie remains the highest-grossing video game film adaptation having surpassed $1 billion after nearly a month in theatres in 2023.
Top game titles has huge audiences, and they’re easy to reach with the right data – you can target them easily by choosing a segment with a game name!
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