Gaming Ad News – April 29, 2025 – May 12, 2025
From mobile shoppers to solo story-driven players, gamers are proving to be a high-value audience across various campaigns. Zynga is highlighting mobile gamers as key household buyers, while data shows that 50% of U.S. gamers shopped for back-to-school in 2024 with 61% spending over $300. These behaviors make gaming audiences a smart target for retail and seasonal promotions.
As anticipation builds for Grand Theft Auto VI with its second trailer hitting 475 million views, marketers have a unique opportunity to connect with fans of story-driven, single-player games. With the right data, advertisers can tap into this engaged community and run precise, high-ROI campaigns tailored to specific gamer interests.
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Mobile gaming connects advertisers to household shoppers
There is great potential for advertisers in reaching mobile gamers. Gaming company Zynga is positioning ad placements as an opportunity to reach high-value shoppers who turn to e-commerce for a variety of household purchases.
Companies that provide gaming audiences, such as OAN – Global Gaming Audiences, offer a wide range of gaming segments, helping advertisers precisely target their audiences within the gaming community.
Gaming Audiences are Back-to-School Power Shoppers
50% of the U.S. gaming audience shopped for back-to-school in 2024, and 61% plan to spend over $300 on it. Clearly, gamers are a valuable target group for advertisers.
To effectively reach the right gaming audience, advertisers can leverage accurate data and easily select specific segments to target players worldwide, just in time for the back-to-school season.
Story-driven solo game players are most influenced by ads
Over half of the US video game playerswho mostly play story-driven, single player games say that advertising in games or game-related promotions has at least somewhat of an impact on their purchasing decisions.
This presents a strong opportunity for marketers. By leveraging data, advertisers can track upcoming releases in the single-player, story-driven genre, like Grand Theft Auto VI, and use targeted audience segments based on gamer interest to power their next campaigns.
What’s More? New GTA 6 trailer shatters viewing records, according to Rockstar
The second Grand Theft Auto VI trailer has been viewed 475 million times, proof that the anticipation around GTA VI is massive.
For marketers, it’s a clear signal: millions of engaged fans worldwide can be reached through campaigns connected to the GTA universe. With the right gamer data, tapping into this audience is easier than ever.
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