Gaming Ad News – March 25, 2025 – April 7, 2025
At IAB PlayFront, the message to advertisers was clear: gaming channels can no longer be ignored. Gaming is a form of entertainment for the masses. Last year alone, over 32 billion gaming hours were streamed, demonstrating the vast audience marketers can reach with the right data.
Roblox is embracing the rise of gaming advertising by expanding its ad offerings. New ad formats will now be available through Google Ad Manager. Including gaming channels in your marketing mix will soon be a necessity.
Nintendo fans are eagerly anticipating June, as a new version of their favorite console is set to be released, along with new game titles. This presents a major opportunity for marketers to engage with Nintendo fans ahead of the official console launch.
Want more insights? Scroll down and check out the news selected by our team!
IAB PlayFronts event: marketers can’t avoid gaming channels
If marketers think they can avoid gaming channels, IAB has a clear answer: “No.” The IAB PlayFronts event highlighted gaming’s unique value proposition for advertisers. In 2024, 32.5 billion gaming hours were streamed, yet gaming still accounts for less than 5% of digital ad spend.
This presents a huge opportunity for advertisers to reach gamers, and the sooner, the better. Entering this space while it’s still fresh is easier than waiting until later when standing out from the crowd could be much more challenging.
New opportunities to display ads on Robolox
Roblox expands its ad offering. The online gaming platform has announced new integrations with Google, enabling its various ad formats to be available through Google Ad Manager.
For the first time, Roblox will introduce rewarded video ads on its platform. Advertisers will soon be able to purchase these programmatically via Google Ad Manager, including through programmatic guaranteed and private marketplace deals.
Nintendo Switch 2 will be released in June
The new generation of the Nintendo Switch console will be available in June. With just two months left until launch, new games have been revealed, and Nintendo fans are eagerly awaiting the release. This is the perfect time to engage with them.
Advertisers can target the right gaming audience (console players) to reach Nintendo fans just before the new device hits the market.
What’s more? Check out some facts about gaming industry
In this short video, Rafal Szychowski, our CEO,explores two reports: one on the growing gaming market and another on the number of digital gamers in the U.S.
Watch the video and feel free to DM Rafal Szychowski; he loves talking about gaming and creative ways to reach gamers!
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