Gaming Ad News – March 11, 2025 – March 24, 2025
The global gaming industry is growing. It’s projected to reach $236.9 billion in 2025, with a growing player base of over 3.27 billion gamers next year. For digital advertisers, this expanding audience offers a massive opportunity to reach engaged users through gaming environments.
Gen Z is leading the charge, with nearly ¾ of them expected to play digital games by 2027. Whether on console, desktop, or mobile, gamers can be effectively targeted using precise data segments — making them a highly valuable audience for programmatic campaigns.
Interestingly, PC gamers spend 92% of their time on older, beloved titles like CS or League of Legends. Targeting players by specific game titles remains a simple yet powerful strategy for brands to connect with highly engaged communities.
Want more insights? Scroll down and check out the news selected by our team!
Global games industry to reach $236.9bn in 2025
The global gaming industry is growing steadily. Next year it will reach $236.9 billion (+4.6% YoY), and is expected to exceed $280.1 billion in 2031. The number of global players is expected to increase in 2025 to 3.27 billion, and even further by 2031 to 4.02 billion.
Are you ready to target your audiences among players? Choose the right data provider and reach gamers to boost your campaigns’ effectiveness.
Nearly three-fourths of Gen Zers will play digital games by 2027
Younger generations love video games. Nearly 75% of Gen Zers will be digital game players by 2027. As the majority of young users play games, it makes them really attractive audience for advertisers.
With the right data gamers can be easily targeted, no matter which platform they use – console, desktop or mobile. Advertisers can select specific segments or create custom ones to reach their target gaming audiences in programmatic campaigns.
PC gamers spend most of their time on older games
Older games are still attractive for PC gamers – they spend 92% of their time on older games. Favorites like CS, League of Legends, Roblox, Dota 2, and Fortnite continue to attract dedicated players.
Targeting gamers based on the titles they love is a simple yet effective strategy. Marketers can easily identify and select the right segments by focusing on the favorite games of their target audience, driving more relevant and impactful campaigns.
As OAN we provide over 600 gaming segments. You can DM Rafał Szychowski, our CEO or Paulina Drozdowska, our Data Partnerships Manager to talk about using gaming audiences in your campaigns.
What’s more? What do you need to know about the new console from Nintendo
The Nintendo Switch 2 is set to launch later this year. The first Switch was one of the most popular console on the market, with over 150 million units sold. Now, marketers can prepare to reach out to millions of Nintendo fans worldwide and target them with the right data.
But what do we know so far about the US console market and Nintendo Switch users? And why is the launch of a new console important for marketers? Let’s take a look at the numbers:
- In 2025, there will be 97.8 million digital console game players in the U.S., representing 28.4% of the population.
- Nearly one-third (32%) of U.S. Gen Z and over a quarter (26%) of millennials use a Nintendo Switch.
- After the Switch 2 launch, marketers can expect a wave of new games and fresh opportunities to advertise alongside them.
When to expect more detailed info? Nintendo said it would offer more news on the Switch 2, potentially including a release date, on April 2. We’ll keep you updated!
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