Gaming Ad News – February 25, 2025 – March 10, 2025
Global games revenue is projected to reach nearly $200 billion by 2027. All platforms (PC, mobile, and console) are expected to return to growth. Gaming’s popularity is immense and continues to grow worldwide, making it an attractive channel for advertisers.
Steam’s statistics further prove that gaming is a massive form of entertainment. The platform recently announced that it reached 40 million concurrent online users for the first time, with millions of players engaging simultaneously. Gamers represent a vast audience, which is why marketers are increasingly focusing on this group.
How can you reach players on a specific platform—especially when one of them is poised for rapid growth? Take PlayStation’s VR sets, for example. With the right data, you can target players using specific platforms such as Xbox, PlayStation, or PC.
Want more insights? Scroll down and check out the news selected by our team!
Global games market will return to growth in the upcoming years
Global games revenue will reach $198 billion in 2027, according to Newzoo report. Comparing the upcoming three years to the last three, we see a global recovery of the games industry to a more mature “new normal.” All three platforms (PC, mobile, console) are expected to return to growth.
Gamers represent a vast and attractive audience for marketers worldwide. With the right data from trusted sources, such as mobile apps or websites, they can be easily reached.
40m simultaneous players on Steam for first time
Gaming is a major form of entertainment for the masses worldwide, and the numbers prove it. Steam platform announced it has reached 40 million concurrently online users for the first time.
The PC gaming market is growing rapidly, offering marketers opportunities to reach desktop gamers through programmatic display campaigns. Data providers, such as OAN – Global Gaming Audiences, deliver gaming audiences divided into groups such as PC gamers, which are ready to use instantly.
Time for VR?
More than two years after its launch, the PlayStation VR2 is getting a price cut. Starting in March, the VR headset will permanently retail for $399.99 in North America and €449.99 in Europe. This marks the first price reduction for the peripheral, which originally launched at $550 in February 2023. It remains to be seen whether this move by Sony will help reignite interest in VR gaming.
Regardless of the platform advertisers want to target, they can select specific segments of players. For those looking to reach console gamers, they can choose a dedicated segment—such as ‘Gaming > Devices & Platforms > Console’ in OAN – Global Gaming Audiences. For even more precise targeting, they can focus on PlayStation, Xbox, or Steam gamers.
What’s more? Check out how to reach PC Gamers
There are over 1.8 billion PC gamers globally, and PC is a highly popular platform this year, so how marketers can effectively reach desktop gamers?
Check out this short video by Rafal Szychowski, our CEO, and feel free to DM him to talk about gaming audiences.
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