In the fast-paced world of digital advertising, media planners and agency pros are under constant pressure to deliver highly targeted, data-driven campaigns, especially when it comes to reaching niche audiences like gamers.

Traditionally, building audience segments was a slow, manual task. But thanks to advancements in AI and large language models (LLMs), audience creation is evolving really fast.

The Old Way: Manual Segmentation

Before AI, audience building looked like this:

• Selecting Criteria: Manually defining demographics, interests (e.g., gaming genres, platforms), purchase intent, events, or brand affinities.
• Creating Segments: Manually inputting this data into tech platforms.
• Testing & Tuning: Launching campaigns and adjusting based on performance data.

While effective, this process had major downsides:

• Time-consuming – Delayed campaign launches
• Prone to human error – Misinterpreting briefs or entering inaccurate data
• Limited scalability – Hard to manage multiple campaigns or markets
• Inconsistent results – Different planners = different segment quality

The AI Advantage for Gamer Audience Targeting

AI is now streamlining and supercharging process of audience creation, especially when creating gaming-specific audience segments. Here’s how:

• Speed & Efficiency: AI processes huge datasets in seconds, selecting the right gamers’ data far faster than any human could.

• Accuracy & Consistency: LLMs interpret campaign briefs correctly every time, ensuring no key criteria are missed, whether you’re targeting console players in North America or mobile gamers in Southeast Asia.

• Scalability: Create dozens of custom gamer segments across regions or platforms, instantly.

• Personalization: AI analyzes all brief inputs and intelligently selects the most relevant data points, resulting in hyper-relevant and high-performing segments.

Real Impact for Gaming Ad Campaigns

Using AI to create gaming audience segments means:

• Faster campaign launches
• More precise targeting
• Higher ROI
• More time for planners to focus on strategy, not manual work
• The ability to react faster to market trends and gamer behavior shifts

Why It Matters for Agencies Targeting Gamers

In gaming, audience precision is everything. Whether you’re targeting esports fans, console gamers, or casual mobile players, the ability to segment effectively makes or breaks campaign performance.

With our AI-powered audience creation tools and global dataset of gamers’ data, you can unlock smarter targeting, faster execution, and better results.