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24th June 2025

Ready Player One: OAN Heads to MadFest London with AI-Powered Custom Gaming Audiences

Topic: AI Gaming Audiences, Events

MadFest London is just around the corner (1–3 July), and guess what? OAN is in. We’re not coming empty-handed. We’re bringing AI, global reach, and over 600 segments of gamers to the party. If you’re attending MadFest, prepare to meet the ultimate ally for data-driven marketing in gaming.

This year, we’re putting a spotlight on our AI Gaming Audience Builder, a tool that lets you create ultra-targeted segments with machine precision, global scale, and no cookie chaos.

Why Gaming Audiences Matter Now More Than Ever

With 3.4 billion players worldwide and gaming officially outpacing music and movies in entertainment revenue, it’s no longer a niche. It’s a cultural and commercial heavyweight. In fact, 86% of U.S. adults now play video games. Gamers are:

For brands, that’s a data goldmine — if you know how to mine it.

Enter: OAN’s AI Gaming Audience Builder

Tired of one-size-fits-all targeting? Us too. That’s why we built an AI tool that crafts high-performing, privacy-compliant custom segments in seconds.

AI Powered Audience Segments Builder by OAN Gaming Audiences

Drop us a brief and the AI goes full Matrix-mode, building segments based on online behaviour.

Over 600 segments. GDPR- and CCPA-safe. Verified quality. And integrated with leading DSPs like The Trade Desk, Adform, LiveRamp and Microsoft Advertising.

Try AI Tool Now

Gaming Is Global, and So Are We

Whether you’re targeting mobile esports fans in Southeast Asia or console adventurers in Europe, we’ve got you. With billions of profiles across markets and more than 600 dedicated gaming segments, our taxonomy is built to scale globally.

Brands can reach millions of gamers sorted by:

Globally, our audience segmentation includes:

The MadFest Mission: Let’s Talk Gaming & AI

We’re not at MadFest to hand out lanyards. We’re here to show you how gaming audiences can be:

Our team will be doing live demos of the AI Audience Builder, showing how brands and agencies can go from idea to audience in minutes.

Where to Find Us

MadFest London | July 1–3 

Or just drop a line before the crowd: team@oan.pl

TL;DR? Here’s Why You Should Stop By Our Booth:

Gaming is massive. Targeting it should be precise, simple, and scalable. That’s exactly what we deliver. Let’s meet and see for yourself.

Book a meeting at MAD//Fest