MadFest London is just around the corner (1–3 July), and guess what? OAN is in. We’re not coming empty-handed. We’re bringing AI, global reach, and over 600 segments of gamers to the party. If you’re attending MadFest, prepare to meet the ultimate ally for data-driven marketing in gaming.
This year, we’re putting a spotlight on our AI Gaming Audience Builder, a tool that lets you create ultra-targeted segments with machine precision, global scale, and no cookie chaos.
Why Gaming Audiences Matter Now More Than Ever
With 3.4 billion players worldwide and gaming officially outpacing music and movies in entertainment revenue, it’s no longer a niche. It’s a cultural and commercial heavyweight. In fact, 86% of U.S. adults now play video games. Gamers are:
- Multiplatform — 73% play across two or more devices
- High intent — mobile game ads outperform TV in referrals
- Affluent — Power Gamers spend 2x more than non-gamers
For brands, that’s a data goldmine — if you know how to mine it.
Enter: OAN’s AI Gaming Audience Builder
Tired of one-size-fits-all targeting? Us too. That’s why we built an AI tool that crafts high-performing, privacy-compliant custom segments in seconds.
Drop us a brief and the AI goes full Matrix-mode, building segments based on online behaviour.
Over 600 segments. GDPR- and CCPA-safe. Verified quality. And integrated with leading DSPs like The Trade Desk, Adform, LiveRamp and Microsoft Advertising.
Gaming Is Global, and So Are We
Whether you’re targeting mobile esports fans in Southeast Asia or console adventurers in Europe, we’ve got you. With billions of profiles across markets and more than 600 dedicated gaming segments, our taxonomy is built to scale globally.
Brands can reach millions of gamers sorted by:
- Genres & titles
- Mobile vs desktop
- Devices & platforms
Globally, our audience segmentation includes:
- Spenders & Super Gamers
- Esports Viewers
- Streamers & Fans
- Family Gamers, Female Gamers, Hardcore players
The MadFest Mission: Let’s Talk Gaming & AI
We’re not at MadFest to hand out lanyards. We’re here to show you how gaming audiences can be:
- A gateway to better targeting
- A solution to cookieless personalization
- A tool to unlock new creative formats
Our team will be doing live demos of the AI Audience Builder, showing how brands and agencies can go from idea to audience in minutes.
Where to Find Us
Or just drop a line before the crowd: team@oan.pl
TL;DR? Here’s Why You Should Stop By Our Booth:
- See our AI tool in action — live audience building
- Explore 600+ privacy-compliant segments
- Chat about your next campaign with our data experts
Gaming is massive. Targeting it should be precise, simple, and scalable. That’s exactly what we deliver. Let’s meet and see for yourself.