The movie premiere of Sonic the Hedgehog 3 in December could impact our Best Selling Gaming Audiences list in November! It seems that many marketers wanted to reach Sonic fans when the popularity of this blue and fast hero was at its peak again!
What other gaming audiences were popular among marketers in November? Let’s take a look at our short list below.
Gaming Audiences – TOP3 best selling segments in November 2024
In November 2024, marketers targeted gamers by game titles and user types. Targeting by titles enables marketers to easily identify the audiences they are looking for.
What’s interesting, a group of fans of a specific game title, can be leveraged in various ways. As we can see in the example with Sonic – advertisers recognized an opportunity to capture gamers’ attention with the new movie featuring one of their favorite game heros.
Choosing user types segments frequently, can show us that advertisers aim to target gamers based on their behavior. Targeting “Game Deals Seekers” seems like a smart strategy, especially when – as a marketer – you’re promoting discounts on games. After all, who doesn’t love a good deal?
Check the top three gaming segments in November.
best selling gaming audiences in November 2024
What about other the most popular gaming audiences in November? This short list shows what kind of categories do we provide as OAN in our gaming taxonomy.
You can target gamers not only by titles or user types, but also by:
hardware they’re interested in (e.g., Nvidia, speakers etc.),
game genre (e.g., puzzle, tactical RPG etc.).
devices & platforms (Console, Handheld etc.),
game studios (Rockstar Games etc.),
and many more large categories.
Take a look at a few examples below and think about what gaming audiences you would like to target. We can create any custom segment tailored to your brief to find your target groups among gamers.
In our gaming taxonomy you’ll find over 600 gaming audiences grouped into various categories. Our segments are available through global data platforms, such as The Trade Desk or Microsoft Advertising.
Check full list of our segments – contact us and we’ll send you a file with segments’ names.